Monday, May 14, 2007

Roast, London

Fancy a fried slice? Get yourself to Roast, The Floral Hall, Stoney Street (above Borough Market), London, Tel +44 20 7940 1300. The "Full Borough" comes with fried sausages, fried bacon, fried black pudding, fried mushrooms (grilled, actually) and... fried bread. You could round this out with fried eggs, but I went scrambled...

All this "deliciously British" food is, according to the Roast spin doctors, designed to show that good old-fashioned British grub is more than a match for the muck they serve across the channel. In reality, the only highlight of the Roast fry-up was the bangers, which were excellent (apparently they source their snags from a guy who was once "sausage-maker to the Queen"). The black pudding wasn't bad either. The rest was nothing special. Sloppy scrambled eggs. Crisp, greasy, fried bread (presumably stale bread). Streaky bacon and some veg.

That Roast is more spin than substance should come as no surprise. The guy who started it was a PR flack before he got into the restaurant game. And spin is one of the defining traits of Blair's Britain. Perhaps substance will make a comeback under Gordon Brown? A splash of Brown sauce certainly adds spice to an otherwise dull breakfast.

Other than the sausages, the best thing about Roast is the venue. It's light, open and airy, with big windows all round. Assuming it's not raining too hard, you can look across the river at the London skyline, or you can look down at Borough Market below.

At £12, the "Full Borough" wasn't cheap. Far better value would be the two boiled eggs with Marmite soldiers, for £3.80. Or maybe the "Tattie scone with smoked streaky bacon, field mushrooms and a fried egg" at a mere £8.50.

12/20 "fried slice"


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Anonymous Anonymous said...

That looks horrible! Did it taste better than it looks?

25/5/07 10:46  
Anonymous Anonymous said...

haha I concur!

25/5/07 11:34  
Blogger GMAN88 said...

The scrambled egg looks like sick, did you actually eat it all?

28/5/07 05:59  
Blogger Unknown said...

good gravy! TWWELVE NOTES for a bit of brekkie?

Man that is hilarious.

It appears the London resteraunts have moved through ridiculous and into self parody.

Bring on the empty plates and dine at the Emperor's New Bistro.

If it didn't make me so angry I'd guffaw.

30/5/07 02:01  
Blogger Brooke - Little Miss Moi said...

Dear jamie. I went out to breakfast with my brother in London recently. Being on US dollars now doesn't make much of a difference between the Aussie peso - breakfast was 15 quid each. And was very underwhelming. It's just SO exxy to eat out in London - charding in quids what we would charge in dollars in Aus.

30/5/07 17:12  
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